This Privacy Policy describes how Upgrade Axis ("Upgrade Axis", "we", "us", or "our") collects, uses, stores, protects, and shares information when you access or use our WhatsApp Business API and automation platform available at https://wa.upgradeaxis.com/ (the "Platform") and related services (collectively, the "Services").
Upgrade Axis provides businesses with technology and tools for WhatsApp Business API integration, messaging, chatbots, automation, broadcasts, contact management, workflows, customer communication, and analytics.
This Privacy Policy applies specifically to information collected, used, and processed through wa.upgradeaxis.com and the Services provided through the Platform.
By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Platform or Services.
1. INFORMATION WE COLLECT
1.1 Information You Provide
We may collect information that you voluntarily provide when you create an account, subscribe to our Services, connect your WhatsApp Business account, contact us, request support, or otherwise interact with the Platform.
Depending on how you use the Platform, we may collect:
- Full name
- Business or company name
- Email address
- Phone number
- WhatsApp Business phone number
- Business address
- Billing information
- Account login information
- Username and password
- Business profile information
- Subscription and plan information
- Information provided through customer support
- Information provided through forms or inquiries
- Information required to configure and operate your account
You are responsible for ensuring that the information you provide to us is accurate, complete, and up to date.
2. WHATSAPP BUSINESS API DATA
Because the Platform provides WhatsApp Business API and automation services, we may process information associated with WhatsApp accounts that you connect to the Platform.
Depending on your use of the Services, this may include:
- Customer names
- Customer phone numbers
- WhatsApp numbers
- Messages sent and received
- Chat conversations
- Message templates
- Contact labels and tags
- Contact attributes
- Broadcast information
- Campaign information
- Message delivery status
- Message read status
- Automated workflow information
- Customer responses
- Information contained within customer conversations
We process this information to provide the functionality requested by you, including WhatsApp messaging, automation, chatbot functionality, broadcasts, customer communication, and analytics.
Customer Data Processed on Your Behalf
If you use the Platform to communicate with your own customers, leads, or contacts, you may provide us with information belonging to those individuals.
In such circumstances, you are responsible for ensuring that you have the appropriate rights, permissions, notices, and lawful basis required to collect and process that information.
Upgrade Axis processes such information primarily to provide the Services and functionality requested by you.
3. INFORMATION COLLECTED AUTOMATICALLY
When you access or use the Platform, certain information may be collected automatically.
This may include:
We may use this information to operate, secure, maintain, monitor, and improve the Platform.
4. COOKIES AND TRACKING TECHNOLOGIES
We may use cookies and similar technologies to operate and improve the Platform.
These technologies may be used to:
- Maintain login sessions
- Remember preferences
- Improve user experience
- Understand Platform usage
- Analyze traffic and performance
- Maintain security
- Identify technical issues
- Measure marketing effectiveness
You may be able to control cookies through your browser settings. Disabling certain cookies may affect some functionality of the Platform.
5. INFORMATION FROM THIRD PARTIES
We may receive information from third-party services that you connect to the Platform or that are necessary to provide our Services.
These may include:
- Meta and WhatsApp services
- Payment providers
- Analytics providers
- Cloud and hosting providers
- Integration partners
- Business partners
- Customer support providers
- Other technology providers
The information received depends on the services you connect to the Platform and the permissions granted by you.
6. HOW WE USE YOUR INFORMATION
We may use the information we collect for the following purposes:
Providing the Services
We may use information to:
- Create and manage accounts
- Provide WhatsApp Business API functionality
- Connect and manage WhatsApp Business accounts
- Send and receive WhatsApp messages
- Provide chatbot and automation functionality
- Manage contacts
- Run broadcasts and campaigns
- Manage message templates
- Provide analytics and reporting
- Process subscriptions and payments
- Provide customer support
Improving the Platform
We may use information to:
- Understand how customers use our Platform
- Improve features and functionality
- Develop new products and services
- Analyze performance
- Troubleshoot technical issues
- Improve user experience
Security
We may use information to:
- Protect accounts
- Prevent unauthorized access
- Detect fraud or abuse
- Investigate security incidents
- Protect the Platform and our users
Communication
We may use your information to:
- Respond to inquiries
- Provide customer support
- Send account-related notifications
- Send billing notifications
- Communicate service updates
- Send marketing communications where legally permitted
Legal and Regulatory Compliance
We may process information when necessary to:
- Comply with applicable laws
- Respond to lawful requests
- Meet regulatory requirements
- Protect our legal rights
- Enforce our agreements
- Prevent unlawful activities
7. AI AND AUTOMATION
The Platform may provide AI-powered features, chatbots, automated responses, workflows, and other automated communication functionality.
When you use these features, information contained in conversations or other data submitted to the Platform may be processed to provide the requested functionality.
You are responsible for configuring your automated communications appropriately and ensuring that your use of AI and automation complies with applicable laws, regulations, and third-party platform policies.
AI-generated responses may not always be accurate or appropriate for every situation. Businesses should review their automated workflows and responses before deploying them to customers.
8. WHATSAPP AND META INTEGRATION
The Platform may integrate with WhatsApp and Meta services to provide WhatsApp Business API functionality.
Your use of WhatsApp and Meta services is also subject to the applicable terms, policies, and privacy practices of those services.
Upgrade Axis does not control the independent privacy practices of WhatsApp or Meta.
When you connect your WhatsApp Business account or other supported Meta account to the Platform, you authorize Upgrade Axis to access and process the information necessary to provide the functionality you have requested.
9. PAYMENT INFORMATION
If you purchase a subscription or other paid Services, payment information may be collected and processed through third-party payment providers.
Depending on the payment method and provider, we may receive information such as:
- Transaction ID
- Payment status
- Billing name
- Billing address
- Payment date
- Subscription information
We generally do not need to store complete credit or debit card details when payments are processed by third-party payment providers.
The handling of payment information may also be subject to the privacy policy of the applicable payment provider.
10. HOW WE SHARE INFORMATION
We may share information with trusted service providers where reasonably necessary to operate and provide our Services.
These may include:
- Hosting and cloud infrastructure providers
- Payment processors
- WhatsApp/Meta service providers
- Analytics providers
- Communication providers
- Security providers
- Customer support providers
- Technology and integration providers
- Professional advisers
- Legal or regulatory authorities where required
Third-party service providers may process information on our behalf and may be subject to contractual or legal obligations concerning the protection of personal information.
Business Transfers
If Upgrade Axis is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
11. DATA RETENTION
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide the Services
- Maintain your account
- Provide customer support
- Fulfill contractual obligations
- Maintain security
- Resolve disputes
- Comply with legal, tax, accounting, or regulatory requirements
When information is no longer required, we may delete, anonymize, or securely isolate it.
Some information may remain temporarily in backups or archives before it is permanently deleted.
12. DATA SECURITY
Upgrade Axis uses reasonable technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, or destruction.
However, no method of electronic transmission or storage is completely secure.
Therefore, although we take reasonable measures to protect information, we cannot guarantee that information transmitted through the internet or stored electronically will always be completely secure.
You are responsible for keeping your account credentials confidential and for notifying us if you suspect unauthorized access to your account.
13. YOUR RESPONSIBILITIES REGARDING CUSTOMER DATA
If you use the Platform to collect or process information about your customers, leads, employees, or other individuals, you are responsible for:
- Obtaining required consent
- Providing required privacy notices
- Processing information lawfully
- Complying with applicable data protection laws
- Complying with WhatsApp and Meta policies
- Sending only permitted communications
- Respecting customer opt-out requests
- Maintaining appropriate records and permissions
Upgrade Axis provides the technology and infrastructure for communication and automation. You remain responsible for determining the lawful purpose and manner in which you process your customers' information through the Platform.
14. MARKETING COMMUNICATIONS
We may send you service-related and, where permitted, promotional communications.
You may opt out of marketing communications by:
- Using the unsubscribe option provided in an email
- Following the instructions included in a marketing communication
- Contacting us directly
Opting out of marketing communications will not necessarily stop essential service-related communications, such as account, security, billing, or transactional notifications.
15. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have rights concerning your personal information.
These may include:
- Right to access your personal information
- Right to request correction of inaccurate information
- Right to request deletion
- Right to restrict certain processing
- Right to object to certain processing
- Right to data portability where applicable
- Right to withdraw consent where applicable
- Right to opt out of certain marketing communications
- Right to lodge a complaint with an applicable data protection authority
These rights may be subject to legal limitations and exceptions.
To exercise your rights, contact us using the details provided below.
We may request reasonable information to verify your identity before processing certain requests.
16. ACCOUNT CLOSURE AND DATA DELETION
You may request closure of your account or deletion of personal information by contacting us.
When we receive a valid request, we will process it in accordance with applicable laws and our legal and contractual obligations.
We may retain certain information where necessary to:
- Comply with legal requirements
- Prevent fraud or abuse
- Resolve disputes
- Enforce agreements
- Protect our legal rights
- Maintain required business records
If you process customer information through the Platform, you may also be responsible for responding to data deletion or privacy requests made by your customers.
17. INTERNATIONAL DATA PROCESSING
Depending on our infrastructure, service providers, and business operations, information may be processed or stored in countries outside your country of residence.
Where required by applicable law, we will take appropriate measures for such transfers.
18. THIRD-PARTY WEBSITES AND SERVICES
The Platform may contain links to third-party websites, applications, or services.
Upgrade Axis is not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We recommend reviewing the privacy policy of any third-party service before providing personal information to it.
19. CHILDREN'S PRIVACY
The Platform is intended for businesses and individuals who are legally capable of using business communication services.
We do not knowingly collect personal information directly from children under 18 for the purpose of providing our Services.
If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.
20. DO-NOT-TRACK SIGNALS
Some browsers and devices provide Do-Not-Track or similar privacy signals.
There is currently no universally accepted standard for responding to such signals. Accordingly, the Platform may not respond to all such signals unless required by applicable law.
21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices, or applicable laws.
When we update this Privacy Policy, we will update the "Last Updated" date at the top of this document.
Where required by applicable law, we may provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.
22. CONTACT US
If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the way we process personal information, please contact us:
23. REVIEW, UPDATE, OR DELETE YOUR INFORMATION
If you would like to access, update, correct, or request deletion of personal information held by Upgrade Axis, please contact us using the contact details provided above.
We will review and respond to your request in accordance with applicable privacy and data protection laws.
© 2026 Upgrade Axis. All rights reserved.
Upgrade Axis provides WhatsApp Business API messaging and automation platform services.